Production System of Beijing Hyundai Motor in China: Catch up Strategy for a Latecomer

Abstract:

Production System of Beijing Hyundai Motor in China: Catch up Strategy for a Latecomer

Myeong-Kee CHUNG
Department of Chinese Studies and Economics, Hannam University, Daejeon, Korea
Fax: 82 42 628 8050 Email: mkchnu@mail.hannam.ac.kr

Abstract:
The success of Hyundai’s operation in the Chinese automobile market is caused by high quality and low cost production strategy. This features a typical low-road strategy based on minimizing worker involvement and maximizing automation, which is a sharp contrast to a lean production system. From the foregoing it is obvious that BHMC struggles to improve its current market position amid fierce competition. In this regard, the company is faced with raising wages and labor disputes and hence they must be modified for this management strategy to have long-term success in the Chinese automobile market. It is difficult to predict how the company can escape from it and with maintenance if this can become a competitive advantage.

Keywords: Beijing Hyundai Motor Co., Chinese automobile market, production system