Marcos Amatucci, ESPM - Escola Superior de Propaganda e Marketing

2018
Massuda, C. G. G., & Amatucci M. (2018).  Dichotomy in the Brazilian Automobile Industry Sustainable discourse. Gerpisa colloquium. Abstract
2015
Amatucci, M., Tanaka H., & Byosiere P. (2015).  A Social-constructionist Comparative Study of Instrumental, Symbolic and Affective motives of car use in young urban drivers in Sao Paulo and Kyoto. Gerpisa colloquium. Abstract
Amatucci, M., & Franco E. (2015).  Implications of the ICE history to innovation field. Gerpisa colloquium. Abstract
2014
Amatucci, M., Veranise Jacubowski Correia Dubeux, & de Esteves F. S. (2014).  Instrumental, Symbolic and affective motives for car use in urban centres of Sao Paulo and Rio de Janeiro. Gerpisa colloquium. Abstract
2013
Dias, R. B., Amatucci M., Jr. A. C. Z., & Santos G. Z. A. (2013).  ELECTRICITY, VERSATILITY AND CONNECTIVITY: Users’ collaborative innovation in the Brazilian Fiat Mio. Gerpisa colloquium. Abstract
Pereira, M. M., & Amatucci M. (2013).  Local and Global Influences on the Social Responsibility Performance of Multinational Corporations in the Brazilian Automotive Industry. Gerpisa colloquium. Abstract
Amatucci, M. (2013).  The World that Chose the Machine: an evolutionary view of the technological race in the automobile history. Gerpisa colloquium. Abstract
2012
Amatucci, M. (2012).  Brazilian flex fuel lessons to hybrid vehicles: a bridge too far?. Gerpisa colloquium. Abstract
2011
Amatucci, M., & Spers E. E. (2011).  Institutions, Technological and Commercial Innovations in the Brazilian Ethanol Industry. Gerpisa colloquium. Abstract
2010
Amatucci, M., & Mariotto F. L. (2010).  Differences between innovative automakers' strategies in Brazil. Gerpisa colloquium. Abstract
Amatucci, M. (2010).  Gaining competences for innovation: differences between first movers and late movers in the Brazilian automotive industry. Gerpisa colloquium. Abstract

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