A Social-constructionist Comparative Study of Instrumental, Symbolic and Affective motives of car use in young urban drivers in Sao Paulo and Kyoto

Submitted by Marcos Amatucci, ESPM - Escola Superior de Propaganda e Marketing on 13 May, 2015 - 12:20
in

Publication Type:

Conference Paper

Authors:

Amatucci, Marcos; Hideki Tanaka; Philippe Byosiere

Source:

Gerpisa colloquium, Paris (2015)

Abstract:

A Social-constructionist Comparative Study of Instrumental,
Symbolic and Affective motives of car use in young urban drivers in Sao
Paulo and Kyoto

Thème: Automobilisation of societies, new and used car markets, and business opportunities in the industry
Thème: Automobilisation of societies, new and used car markets, and business opportunities in the industry
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