Hoeft F. How thinking differently about customers leads to varying product differentiation: an analysis of automotive incumbents and new entrants. In: Gerpisa colloquium. Detroit; 2022. Abstract
Hoeft F. The case of sales in the automotive industry during the COVID-19 pandemic. Strategic Change. 2021. Abstract
Hoeft F. Assessing organisational capabilities of incumbent car manufacturers in light of current influencing factors. In: Gerpisa colloquium. Paris; 2020. Abstract
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