Martínez Martínez A, Garnica AG. Key Technologies, Challenges, and Trends in Electric Vehicles: Implications for the Global Automotive Industry. In: Gerpisa colloquium. Shanghai; 2025. Abstract
Martínez Martínez A, Carrillo J. Twin Transition Strategies in the Automotive Industry: The Case of Toyota Motor de México in the Era of Electromobility and Chinese Leadership. In: Gerpisa colloquium. Shanghai; 2025. Abstract  Download: PPT_Martinez__Carrillo_June_24_2025.pptx (2.91 MB)
Martínez Martínez A, Guerrero EA, Santillana HL. Challenges for Labor and Digitization in Automotive Companies located in Guanajuato, Mexico: the impact of the USMCA and the Covid-19. In: Gerpisa colloquium. Detroit; 2022. Abstract
Martínez Martínez A. Digitalization strategy implementation before and after Covid-19: the case of GKN Mexico. In: Gerpisa colloquium. Paris; 2021. Abstract
Martínez Martínez A. Skills, training, and payment as key aspects to implement elements of the industry 4.0: a case study in Guanajuato. In: Gerpisa colloquium. Paris; 2018. Abstract

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