Jullien B, Lung Y, Midler C. From the Logan to the Kwid: The Renault's Entry strategy. In: Gerpisa colloquium. Paris; 2017. Abstract
Jullien B, Midler C, Lung Y. Le pari de la Kwid - innover à l'envers.; 2016. Download: JULLIEN-MIDLER__-_PPT_-_Kwid_-_JG_12.2016.pdf (11.09 MB); MIDLER_-_JULLIEN_-_LUNG_-_WP_-_Kwid_-_JG_02.12.2016.pdf (376.51 KB)
Midler C. From the Conception of the Logan to the Development of the Entry Line: the Organizational Conditions behind a Successful Disruptive Innovation. In: Gerpisa colloquium. Paris; 2013. Abstract
Jullien B, Lung Y, Midler C. L'épopée Logan. Nouvelles trajectoires pour l'innovation. Paris: Dunod; 2012. Abstract  Download: 
Charue-Duboc F, Midler C, Maniak R. The role of experimentations in managing Electric Vehicle deployment. In: Gerpisa colloquium. Paris; 2011. Abstract

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