Luxury Vehicle Market in Brazil - The Different Types of Development

Abstract:

This paper aims to clarify the characteristics of the motorization process in the developing countries such as Brazil. Especially in the luxury vehicle market, it is completely different from that of the developed countries. In the developed countries, luxury sedan cars such as Mercedes Benz S occupy the luxury vehicle market, in the developing countries; however, SUV (Sport Utility Vehicle) or high grade Mini Van sometimes occupy the luxury vehicle market. We analyze why SUV and high grade Mini Van could take part in the luxury vehicle markets in Brazil as a case study.