Venugopal R. Taking Mobility Down the Pyramid: The Strategic Trajectory of Tata Motors. In: Gerpisa colloquium. Berlin; 2010. Abstract
Venugopal R. New product performance in emerging markets: Two cases from the Indian passenger car industry. International Journal of Automotive Technology and Management. 2005;5:336-50. Abstract
Venugopal R. Resource-based new product development: Insights from the small car project of the Indian company TELCO. International Journal of Automotive Technology and Management. 2005;5:71-82. Abstract
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