Car makers strategies in the crisis

Since its foundation, GERPISA has persistently analysed, compared and conceptualised the trajectories and strategies of car makers and The Second Automobile Revolution published in 2009 bears witness to the dynamism of this research stream within the network. The impact of the current crisis on the world’s car makers has varied depending on their strategies, the breakdown of their markets and their specific production-related problems. Since 2008, their reactions to the crisis have, as a result, varied.
 
This session delves into this comparison in order to understand the range of solutions that have emerged as each firm seeks to achieve a new balance between the economic survival and improved economic performance. The comparison will question the stability of the current hierarchy of firms in the global economy.