Alors que Renault vient de lancer en Inde le Lodgy et s’apprête à présenter son nouveau modèle XBA, il est essentiel de percevoir combien ce marché dit émergent est déjà structuré et exigeant pour ceux qui prétendent s’y installer. Deux grandes caractéristiques structurelles y jouent en effet comme de puissantes barrières à l’entrée qui compliquent singulièrement les tentatives de s'implanter que la plupart des grands constructeurs mondiaux entreprennent depuis quelques années.
Multinational enterprises (MNEs) from emerging countries are new and dynamic actors
on the global scene. Among them, Chinese and Indian MNEs have actively contributed
to this scene. A growing number of firms have been able to acquire frontier technologies
from Western and Japanese MNEs, often through joint ventures (JVs) and alliances,
and, subsequently, to grow internationally. Therefore, a relationship between inward
and outward foreign direct investments emerges. These emerging multinationals, deeply
embedded in their home countries, are also affected by ownership patterns, institutional
and policy factors.
These processes are specially relevant in the case of the automotive industry in China
and India, where a geographically fragmented (in China) or concentrated (in India)
domestic market goes along with a growing export performance and an early multinational
production.
This presentation examines different trajectories of Chinese and Indian car companies,
their modes of technological catching-up, innovation processes and market strategies, to
question in conclusion the theories of emerging multinationals and of joint ventures.
Joint ventures and partnerships are seen as crucial instruments of learning and transition,
as well as peculiar institutions, where cooperative behaviour coexists with competition lire la suite
