The effect of organisational sales management on dealership performance

Type de publication:

Journal Article

Source:

International Journal of Automotive Technology and Management, Inderscience Publishers, Volume 23, Number 2-3, p.144 – 170 (2023)

URL:

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85172917232&doi=10.1504%2fIJATM.2023.133355&partnerID=40&md5=86bdf997796558819ff8a391fe4301e8

Mots-clés:

Car dealers, Cross-functional cooperation, Customer acquisition, Customer retention, Dealership, Formalisation, Japan, New customer acquisition, Sales, Sales management, Showroom, Vehicle brand, Vehicle performance

Résumé:

The objectives of this paper are to grasp the current situation of Japanese automobile dealers (sales outlets) and discover what the effective capability and management practices are for them. We analyse quantitative data obtained from questionnaires distributed to new vehicle sales outlets in the Tokyo region of Japan. We have three major findings. First, the overall sales performance of Japanese sales outlets appears to be unsustainably low, suggesting there will be ongoing consolidation even after a post-pandemic recovery. Second, the paper provides empirical evidence that there are significant differences in the new vehicle sales performance of sales outlets across vehicle brands and segments. Third, we found that acquisition capability and job role formalisation at sales outlets have significant negative effects on new vehicle sales performance. The results suggest the importance of role flexibility at sales outlets. Copyright © 2023 Inderscience Enterprises Ltd.

  GIS Gerpisa / gerpisa.org
  4 Avenue des Sciences, 91190 Gif-sur-Yvette

Copyright© Gerpisa
Concéption Tommaso Pardi
Administration Juan Sebastian Carbonell, Lorenza MonacoGéry Deffontaines

Créé avec l'aide de Drupal, un système de gestion de contenu "opensource"