Closed-open innovation strategy for autonomous vehicle development

Soumis par administrateur le 3 oct. 2019 - 10:21

Type de publication:

Journal Article

Auteurs:

Blankesteijn, M.; De Jong, F.; Bossink, B.

Source:

International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd., Volume 19, Number 1-2, p.74-103 (2019)

URL:

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063433464&doi=10.1504%2fIJATM.2019.098507&partnerID=40&md5=4c1ab7fd24f3d1b7e77dc4b14ee3d8c1

Résumé:

The automobile industry is faced with societal and market pressures to develop radically innovative cars for the future. The development of the autonomous vehicle (AV) is a strategic innovation in this area. This paper studies whether and how AV-innovation strategies at Tesla, BMW and Toyota are developed by using an open and/or closed innovation paradigm. More than ever, it appears that R&D departments of car manufacturers employ a combination of a closed and an open innovation strategy. In order to nurture their AV innovation strategy, they strategically decide which innovations to adopt from outside, and which parts of the R&D process to keep in-house. This paper presents and discusses the combined closed-open AV-innovation strategies used by three dominant car producers. It provides an insight in how they aim to gain a first-to-market position and sustainable competitive advantage in a new market segment of a highly saturated market. Copyright © 2019 Inderscience Enterprises Ltd.