Innovation in automotive telematics services: Characteristics of the field and management principles

Type de publication:

Journal Article


International Journal of Automotive Technology and Management, Volume 3, Number 1-2, p.144-159 (2003)



The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look for new sources of differentiation. In this way telematics, a suite of technologies centred on communications systems within cars, is expected to bolster the car industry by offering a new stream of revenues. This articles focuses on the impact of this technology on design organization. In the first part, we demonstrate that telematics is a radical innovation for automotive industry. Therefore traditional design models, such as heavyweight project management, are unsuitable. Next, the paper studies the organization adopted by a European car manufacturer in the light of recent research on the management of innovation.

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