Structuring and restructuring fiat-chrysler: Can two weak carmakers jointly survive in the new automotive arena?

Type de publication:

Journal Article


International Journal of Automotive Technology and Management, Volume 13, Number 2, p.183-197 (2013)



In the automotive and, more generally, in the industrial arena Fiat Group Automobiles (Fiat) and Chrysler Group LLC (Chrysler) can be considered two permanent case studies. In particular, now that they are joining their trajectories. Both companies have gone through many crises, long histories and strong company cultures. In particular, Chrysler in the last 15 years has been characterised by three acquisitions/mergers; each can be considered a good research field. The paper describes the trends occurred by Fiat and Chrysler before the alliance and the targets to make Fiat-Chrysler a viable carmaker. Copyright © 2013 Inderscience Enterprises Ltd.

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