Embedding the automobile in societal contexts: new services, new applications, new integrated mobility systems, new business models

Theme N°: 

New Mobility talks about transforming transport systems into IT-based systems that allow people in the megacities (and their suburbs) of the future to seamlessly travel to and from destinations via a variety of modes (planes, trains, boats, cars, car-sharing, taxis/Uber, bicycles, motorcycles, busses, etc.). Previous GERPISA conferences examined some of the new mobility strategies of non-automotive companies as well as some of the early entries of automotive firms into this new space. But we have not discussed the details of how “disruptive” these new entries can be to the current automotive paradigm.

Historically, auto manufacturers do not have a good track record for going outside designing, developing, and manufacturing vehicles, seeking profits in downstream activities such as aftermarket, service and repair, and rentals. Also, going outside the auto industry to provide home loans contributed to the GM and Chrysler bankruptcies. Over the past five years, manufacturers have investigated the role(s) they may play in the context of New Mobility and when this new paradigm will begin affecting the auto industry. Can they really become “mobility providers?”

For this theme, we seek papers discussing the effects New Mobility will have on the auto industry, how the industry is responding/will respond to the challenge, where does the industry see potential profits and losses, what will be the business model(s) for auto manufacturers, what new services can it provide, what will be the role governments and regulations play in how New Mobility develops and affects the auto industry, and how will consumers/drivers evolve their living/driving/car buying habits to adapt to a New Mobility paradigm. Also, what would it take to turn an automotive company into a “mobility provider?”

We also welcome papers that will look at the development of new integrated mobility systems from the perspective of other non automotive players, such as service providers, IT companies, insurers, etc. If new mobility patterns entail regime change, papers are welcome on empirical cases and analysis of the services implemented in different countries or cities in relation to: strategies of carmakers but also of other firms involved: car rental or carsharing companies, parking companies, public/collective transport companies (urban train/metro, buses), as an intermodal shift is at stake in most cities to avoid traffic jams but also CO2 emissions. The business model related to all these new mobility services is still not clear and of course more analyses are necessary.

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Concéption Tommaso Pardi
Administration Juan Sebastian Carbonell, Lorenza MonacoGéry Deffontaines

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