Asian Automobile Manufacturers Strategies in Brazil: impact of the New Automotive Policy (INOVAR-AUTO)

Type de publication:

Conference Paper


Gerpisa colloquium, Paris (2013)


Brazilian automotive industry, INOVAR-AUTO, new product development, public policy


This study has analyzed how the Brazilian New Automotive Industrial Policy interferes on the local production and local research and development activities in regards to the Asian Automobile Manufacturers Strategies in Brazil, based on interview with local Asian automobile and auto-parts manufacturers. Brazilian government has launched in August 2011 the “Plano Brasil Maior” (PBM) Policy, to improve the competitiveness of the Brazilian Industry. The New Automotive Industrial Policy (INOVAR-AUTO) is part of such a new plan, and has a long-term perspective (2013 to 2017) with three main objectives: increase stimulation of investment and innovation, protection of the industry and of the domestic market against increasing importation. Brazil has made great progress as a vehicle manufacturing and sales region, but it would be remiss to overlook the weakening of the local industrial base of automobile and auto-parts companies resulting from aspects of foreign currency exchange and very strong competition of imported products which reached almost 25% of total domestic sales. The last five years have seen a strong increase in the deficit of the auto-parts sector’s trade balance and cars manufactured here contained so much imported content. This question clearly gives rise to the issue of competitiveness of the supply chain installed in this country, whose ability to survive in the near future is in serious doubt due to continuous increase on imported products. This is not a minor problem, as it affects the future of the industry and of the products that will be sold in the country, besides interfering strongly in the local capacity to design parts, systems and end products. The analysis shows that at first impression, the policy increases the chances for Brazil to become a center of production and commercialization of vehicles, but it still lacks direction on which technological specialization that we intend to stimulate for this sector in Brazil to increase local content and local design with lower prices due to higher competition.

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