Heike Proff, University of Duisburg Essen
Personal information
- First Name
- Heike
- Name
- Proff
- Nationality
- German
Institution
- Position
- full professor
- Institution
- University of Duisburg Essen
- Main discipline
- Sciences de gestion
- Secondary discipline
- Économie
Research subjects
- Main subject
International and strategic automotive management:
1. dynamic (strategic) automotive management dealing with changes in the business environment of
automobile companies2. (international) automotive management in emerging markets and in competition with companies from
emerging markets3. the development of new business models for automobile companies, in particular
- in the transition to e-mobility (electric mobility) as a task for strategic automotive management and
- in international value chain management.
History
- Member for
- 12 years 36 weeks
