Heike Proff, University of Duisburg Essen

Research subjects

Main subject

International and strategic automotive management:

1. dynamic (strategic) automotive management dealing with changes in the business environment of
automobile companies

2. (international) automotive management in emerging markets and in competition with companies from
emerging markets

3. the development of new business models for automobile companies, in particular
- in the transition to e-mobility (electric mobility) as a task for strategic automotive management and
- in international value chain management.

Institution

Position

full professor

Institution

University of Duisburg Essen

Main discipline

Sciences de gestion

Secondary discipline

Économie

Personal information

First Name

Heike

Name

Proff

Nationality

German

History

Member for

12 years 16 weeks