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FCA 2019 Results: making short-termism attractive

Submitted by Géry Deffontaines, GERPISA on Mon, 02/10/2020 - 01:00
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Handsome is not enough

The weekly column by Bernard Jullien Former director of Gerpisa, associated professor at the University of Bordeaux.

FCA's results are nothing new: North America and the two flagship brands, RAM and Jeep, are doing well.
The rest is just about surviving and is tending to deteriorate without any serious attempt to stop this. Everything has been going on since 2014 as if the roadmap were that of keeping the cash machine running in the United States and waiting for the future ally to either clean up the mess, or reinvest or offer solutions to revive brands and business in the regions that have been neglected.
 
The case of Europe is emblematic in this respect. A.-G. Verdevoye sums up the situation well in the French weekly newspaper Challenges:
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Renault-PSA : l’un est intercontinentalisé, l’autre pas

Submitted by Géry Deffontaines, GERPISA on Mon, 01/20/2020 - 17:04
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Renault dans le rouge en France. Mais ailleurs?

La chronique hebdomadaire de Bernard Jullien Ancien directeur du Gerpisa, maître de conférences en économie à l'Université de Bordeaux et conseiller scientifique de la Chaire de Management des Réseaux du Groupe Essca.

Les résultats commerciaux des deux français ont été publiés la semaine dernière et, derrière l’homologie de façade que représentent la proximité des volumes (3,75 millions pour Renault et 3,48 millions pour PSA) et leurs baisses (- 3,4% pour Renault et -10% pour PSA), les chiffres viennent souligner les profondes différences des deux constructeurs. read more

Renault-PSA: one is intercontinental, the other is not.

Submitted by Géry Deffontaines, GERPISA on Mon, 01/20/2020 - 17:04
in
Renault dans le rouge en France. Mais ailleurs?

The weekly column by Bernard Jullien Former director of Gerpisa, associated professor at the University of Bordeaux.

The commercial results of the two French carmakers were published last week and, behind the facade homology represented by the similarity of volumes (3.75 million for Renault and 3.48 million for PSA) and their decline (-3.4% for Renault and -10% for PSA), the figures underline the significant differences between the two manufacturers.
 
Thus, seen from France, one would get the impression that PSA is outperforming Renault. In most segments except B, Renault products are barely outperforming Peugeot products and the latter obviously give PSA a "pricing power" that Renault is struggling to conquer. The financial results corresponding to the commercial results published last week are likely to confirm this in February.
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