Huawei Mexico: Between the Construction of Upgrading and the Uncertainty Caused

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Abstract:

The presence of Huawei in Mexico is significant. It represents 2% of the global market of the company and is the HQ for part of Latin America. Its growth strategy has been aggressive: it has built assembly and logistics capacities for the region, R&D activities, a global call center and important participation in the shared network. Notwithstanding the foregoing, the growth and upgrading trajectory of Huawei Mexico is at a crossroads due to pressure from the Trump administration. The Huawei’s expectations of greater growth in Mexico seem to have been left behind, which has resulted in its new strategy. For instance, it has positioned its branch of devices in Mexico with a new subsidiary. Starting from the analytical perspective on the new innovative multinationals that should be reactive in changing national contexts, this chapter shows the organizational evolution of Huawei and points out the dilemmas of its future strategy. © 2020, The Author(s).