Transformations in demand

Future demand for automobiles and, in particular, for "green" cars is one of the key elements that will determine the feasibility of the strategies being adopted by different actors in the automobile industry. In both emerging and developed markets, this future demand will depend on macro-economic dynamics and on how the rewards of growth are shared among firms, households and the state. It will also depend on household spending on substitute products and services and, in particular, on housing cost. It will depend on the strategies adopted by firms and their technological choices. Finally, it will depend on public policies and specifically on fiscal choices. Differences in these factors across different countries and different regions are thus of great interest.