Heike Proff, University of Duisburg Essen

Thèmes de recherche

Thème principal

International and strategic automotive management:

1. dynamic (strategic) automotive management dealing with changes in the business environment of
automobile companies

2. (international) automotive management in emerging markets and in competition with companies from
emerging markets

3. the development of new business models for automobile companies, in particular
- in the transition to e-mobility (electric mobility) as a task for strategic automotive management and
- in international value chain management.

Rattachement institutionnel

Position

full professor

Institution

University of Duisburg Essen

Discipline principale

Sciences de gestion

Discipline annexe

Économie

Informations personnelles

Prénom

Heike

Nom

Proff

Nationalité

German

Historique

Membre depuis

10 an 1 jour