Heike Proff, University of Duisburg Essen
Thèmes de recherche
- Thème principal
International and strategic automotive management:
1. dynamic (strategic) automotive management dealing with changes in the business environment of
automobile companies2. (international) automotive management in emerging markets and in competition with companies from
emerging markets3. the development of new business models for automobile companies, in particular
- in the transition to e-mobility (electric mobility) as a task for strategic automotive management and
- in international value chain management.
Rattachement institutionnel
- Position
- full professor
- Institution
- University of Duisburg Essen
- Discipline principale
- Sciences de gestion
- Discipline annexe
- Économie
Informations personnelles
- Prénom
- Heike
- Nom
- Proff
- Nationalité
- German
Historique
- Membre depuis
- 11 an 5 jours
Connexion utilisateur
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