New trends and strategies of Chinese carmakers: the case of Geely. 01/2021

Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of the Chinese manufacturing economy, and Geely Auto is one such best example. The Seminar will be based on the book Geely Drives Out. The Rise of the New Chinese Automaker in the Global landscape, by Hua Wang, Giovanni Balcet and Wenxian Zhang, World Scientific, 2021.