Co-production of the car as a 'service': Involving customers in the value chain

Publication Type:

Journal Article


International Journal of Automotive Technology and Management, Volume 6, Number 1, p.45-58 (2006)



This article deals with a possible scenario for the future of the automobile - thanks to the shift from an artefact vision to a service-oriented vision in which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative, but it challenges the supposedly stabilised relationship between the OEMs and their ultimate clients. Copyright © 2006 Inderscience Enterprises Ltd.

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