The role of national champions in the evolving footprint of vehicle production in Europe-1990-2013

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Abstract:

By the mid-80s, industry leaders and policy makers in Europe were very concerned about the looming threat from Asian vehicle producers. Yet, 30 years later, the share of European vehicle production represented by producers headquartered in Europe remains large. This paper discusses the continued success of European-based producers in the context of the changing footprint of vehicle production in Europe. How did the national champions adjust to the introduction of the common market and the enlargement of Europe? What differences and similarities can be identified in their regional investment strategies?. © 2016 Inderscience Enterprises Ltd.