English Press / Presse anglaise
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Chery-JLR marriage going ahead, to see production of 130,000 units per year
The awaited union between China’s Chery and the UK’s Jaguar-Landrover is likely to go ahead later this year if the joint venture receives approval.
Various government ministerys have to approve the joint venture, the JV is expected to land in Changshu city, close to Shanghai, and will use the same facilities as Qoros, another Chery joint venture partner. Total investment is expected to peak at 12 billion RMB with both parties investing 6 billion RMB to see production reaching 130,000 units per year.
Chinese media reports indicated that Chery is currently looking to raise the funds for the JV with multiple Chinese banks, but this was denied by Chery’s General Manager Mr. Jin Yi Bo. Chery’s Chairman also revealed to Chinese press that Chery are preparing to IPO soon.
Rumors circulating on the internet last week indicated that Chery would supply the engines to Chinese made JLR products from their own expansive ATECO range which includes large displacement V6, turbo assisted mid range displacements and smaller sub 1.0L units, although the chances of Chery engines being fitted in England’s finest is still rather slim.
JLR’s move into the Chinese market comes somewhat late when compared to German manufacturers who introduced themselves into China over a decade ago, or in Audi’s case two decades ago. JLR’ has seen its sales figures rise in China considerably, last year Land Rover sold 34,993 cars in the Chinese market, a sales increase of 58% over 2010, Jaguar sold 3897 units.
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SEAT expanding rapidly in the Chinese market
SEAT has aired its wares at various auto shows around China over the past two years, the Spanish brand is eager to enter into China to offset slow sales in Europe. The Spaniards are pushing the Leon Cupra first but other models are expected to follow rapidly, 8 dealerships have so far been set up across key Chinese automotive markets.
James Muir, Chairman of SEAT, said: “SEAT has arrived in China. We are launching our success story on this market with our state-of-the-art, attractive city showrooms and with the SEAT Leon as the entry model.
“Here in China, we are observing a groundswell of increasingly discerning customers that want to differentiate themselves with their cars. SEAT stands for emotional design and state-of-the-art engineering, for guaranteed driving fun mile-for-mile. Our unique combination of design and performance, of technology and precision secures for us an enormous potential within this key marketplace.”
The SEAT dealer network in China has planned to expand further over the next few months, reaching 15 operations by the end of 2012. This summer will see showrooms open in Guangzhou, Hangzhou, Nanning, Xi’an und Xiamen, with Beijing and Shanghai following.
The Leon Cupra is on sale in China from 240,000RMB to 290,000RMB.
Chinese Dealerships Piling Up With Cars
So sayeth Bloomberg:
Chinese dealers are struggling with the rising number of unsold cars that’s threatening to deepen price cuts, according to the nation’s biggest automobile dealers’ association.
Dealerships for Honda Motor Co. (7267), Chery Automobile Co., BYD Co. (002594) and Geely (175) Automobile Holdings Ltd. carried more than 45 days of inventory as of the end of April, exceeding the threshold that foreshadows debilitating price cuts, Su Hui, vice president of the auto market division at the state-backed China Automobile Dealers Association, said in an interview yesterday.
“Unsold cars are crowding dealer lots in cities from Guangzhou in the south to Xi’an to the west,” Su said in a phone interview yesterday from Beijing. “It’s like a contagious disease that will spread.”
The warning signals that vehicle deliveries reported by companies, which have risen more than analysts’ estimates for the past two months, aren’t fully translating to consumer sales. Demand was the slowest in the first four months since 1998, weighing on automakers from General Motors Co. (GM) to Volkswagen AG (VOW), which are counting on the world’s largest auto market to offset slumping sales in Europe.
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