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News and commentary from the leader in North American automotive news
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Intel collaborates with Waymo on self-driving compute design

18 sept. 2017 - 19:05
Intel said it will collaborate with Google affiliate Waymo, saying it worked with the company during the design of its compute platform to allow autonomous cars to process information in real time.

An idea that could stop robots from hurting factory workers: Airbags

18 sept. 2017 - 14:38
In a development that's drawn interest from automakers, two entrepreneurs in Germany say they have designed a way to better safeguard interactions between humans and factory robots.

Ford explores strategic alliance with India's Mahindra

18 sept. 2017 - 14:03
Ford Motor Co. and Indian automaker Mahindra and Mahindra Ltd. are exploring forming a strategic alliance as the U.S. automaker tries to gain a foothold in a country that's set to become the world's third-biggest car market.

How best to use Google? Now, there's a playbook

18 sept. 2017 - 07:01
Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

Marketing for autonomous technology turns conservative

18 sept. 2017 - 07:01
Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.

Mercedes-Benz' Slaven says social marketing is people-intensive

18 sept. 2017 - 07:01
Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.

Cadillac's New York move opens up new marketing world

18 sept. 2017 - 07:01
Cadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.

Ford agency's new creative chief on bringing mobility to marketing

18 sept. 2017 - 07:01
Tito Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people.

QandA with Volvo CMO Matt O'Rourke

18 sept. 2017 - 07:01
Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneer

18 sept. 2017 - 07:01
Cadillac's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator.

Kia CMO Saad Chehab sees power in brand's youth

18 sept. 2017 - 07:01
After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate.

Bugatti's single model could be a four-door

18 sept. 2017 - 07:01
The yet-to-be-named car would pick up where the Galibier concept left off and go on sale around 2024.

PSA making cars for U.S. standards

18 sept. 2017 - 07:01
PSA is engineering its next generation of vehicles to meet United States regulations, allowing vehicles produced as soon as three years from now to be part of the automaker's return to North America.

Mazda upgrading U.S. dealership network

18 sept. 2017 - 07:01
Mazda has embarked on a three-year dealership upgrade targeting more than 100 outlets across the United States as part of its push to polish its brand image and achieve 2 percent market share.

GM plots the next phase of its information technology overhaul

18 sept. 2017 - 07:01
Randy Mott built General Motors' in-house IT team from virtually nothing. Now he must unlock the potential of the operation, bolster GM's bottom line and position it to be a leader in connected and autonomous vehicles.

Aston Martin moves beyond Bond, explores conventional marketing

18 sept. 2017 - 07:01
As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.

How can dealers master Google? Google explains.

18 sept. 2017 - 07:01
Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

Driverless taxis could be riderless, too, survey finds

18 sept. 2017 - 07:01
Many drivers say they want no part of a robo-car. But that might be an opportunity for suppliers.

New dealer confidence index edges up

18 sept. 2017 - 07:01
Dealers expect the auto market will remain strong in the near term, but profitability is constrained by market conditions and competition, a new survey found.

Honda's packs redesigned N-Box with surprises

18 sept. 2017 - 07:01
Honda's redesigned N-Box minicar touts an improved powertrain and driver assist safety technologies to hang on to its title as Japan's No.1 minicar .

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