English Press / Presse anglaise
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Landrover Freelander gains lower price, 2.0T gasoline engine
The Land Rover Freelander has been in the Chinese market for a number of years already but it hasn’t racked up the sales chart in the same way that the Audi Q5, BMW X3 and Mercedes GLK did, in fact the Freelander seems to have just about been forgotten. The likely culprit for less than brilliant sales was the high price, originally the Freelander came in at around 500,000rmb for the bottom of the line diesel model, and there we said that dirty D-Word. Chinese car consumers are not as fanatical about the black fuel as their European counterparts, in fact it is a major turn off due to the chronic diesel shortages and the banning of diesel vehicles from certain cities.
For 2012/13 Land Rover have put their thinking caps on, they lowered the price of the base 2.2 Turbo Diesel model to a more palatable 390,000rmb and introduced the 2.0T gasoline engine from the strong selling Evoque into the Freelander. However, as the Evoque is such a strong seller Land Rover dealers are asking for more money for the model, at one point Chinese media reported that the Evoque had gone up in price by 180,000rmb on top of its 620,000rmb starting price, which makes the Freelander look like a solid option.
Geely enters Egypt with CKD Operation, aiming to take on North African markets
Geely announced earlier today that it has inked a deal with Egyptian automotive company, GB Auto, to set up a CKD factory in Egypt and will target the North African markets in the coming months.
GB Auto and Geely will produce and distribute Geely cars in high growth markets across North Africa, the project will start with the launch of two Geely models in Egypt in the second quarter of 2012. Although relatively unknown outside of Egypt, GB Auto is one of the leading automotive assembler and distributor in Egypt with a 31.7% of market share in Egypt, GB Auto has previous experience in bringing and producing Hyundai vehicles into Egypt as well as big name commercial vehicles such as Volvo and Mitsubishi vehicles.
The first vehicles to see Egyptian roads are the Panda and Panda Crossover, the Emgrand EC7 sedan will be made available in the third quarter of 2012. CKD production will begin in the same third quarter, with the EC7 being the first product to be produced in Egypt both companies have said they will be CKD products shipped over from China and assembled in Egypt with the companies aiming to localize as much content as possible, initial production is set to be at 30,000 units per year with models being sent to other North African markets as well.
“This new relationship with Geely is one of several partnerships we will announce this year that will see GB Auto introduce new brands and new products to both existing and expansion markets,” said GB Auto Chairman and Chief Executive Officer Dr. Raouf Ghabbour. “Going forward, our emphasis will be on both making the best possible use of our recently expanded passenger car assembly capacity in Egypt and on completing our product lineup in our home market as well as in our target expansion markets.”
Geely is pushing for a major export sales push in 2012 to offset slowing sales in its domestic Chinese market, 2011 export sales reached 38,000 units for Geely, miniscule when compared to other active Chinese car exporters but Geely did show an increase of 76% in export sales over 2010. Geely’s Panda, EC8, and EC7-RV are some of the companies more popular models sold in export markets.
Lexus ES250 says hello prior to its big day in New York and Beijing
The Lexus ES250 will launch at the same time at the Beijing and New York Auto Shows, however it seems that the ES250 is eager to appear on the internet ahead of its multiple auto show airings and has leaked its own way out.
The ES250 has undergone major changes both internally and externally, the new face is of course courtesy of the ES250′s bigger cousin, the GS range, and mimics the ‘X’ style grill quite well, the dashboard has undergone the biggest changes from the older model. As the cars name plate suggests, under the hood a 2.5L V6 engine is doing its duty sending power to the rear wheels. A cream interior has been introduced for 2012/13 with, the ES is having a greater focus on business luxury but with the 2.5 V6 giving relatively frugal operating costs. How much will it cost when it launches in April in China? We can guess around the 400,000rmb and rising area which should give the car strong competition against the BMW 5-series and other German branded mid sized cars.
BYD F3 Su Rui’s Interior
Last week we brought you the exterior and a brief low down on what BYD are planning to bring to the market later this year in the form of a next generation F3 which has more tech, more ‘design’ and more room in the back, and better quality, but we didn’t get a chance to show you the interior because we didn’t get any interior pictures.
The F3 Su Rui has had a major update on the interior and is arguably one of the best looking interior from a Chinese car manufacturer, previous example of car interiors have been catering towards the lower end of the segment and plastics have always been a bottom of the rung thought for Chinese manufacturers, however from these renders it looks like the Su Rui’s interior has been wheel thought out in terms of style and placement.
The F3 Su Rui will probably be called the F3 Sharp in English and could hit export markets in early 2013, in the meantime the F3 will launch in China in June this year with a Beijing Auto Show unveiling scheduled for April.
Bentley hires new man to oversee Chinese market
Bentley China are having a restructure of their Chinese market activities, the German owned brand cleared sales of over 1800 units to the Chinese market, which includes the Greater China areas of Taiwan, Hong Kong and Macau, in 2011 and is on track to boost its sales once again in 2012. Bentley’s China activities are run by the Hong Kong distributor, Da Chang, who initially took over running of mainland activities, but with sales rapidly increasing VW has directly taken over the operation of Bentley China for 2012
Da Chang are not completely out of the picture yet, they have been compensated with several dealerships in the China market which will add an extra 5 dealers giving them 9 in total, making them the biggest Bentley dealership group in the Chinese market.
To oversee the Chinese market Bentley has recruited German national, Till Scheer, to become Regional Director for the Greater China market. Scheer is no stranger to the China market, he has worked for VW in Hong Kong where he was responsible for VW and Bugatti brands, previously he worked for Fiat and Renault. Till will be responsible for overeeing growth at Bentley China and will monitor network expansion and also customer service issues.
Financial restructuring lifts Pendragon
Ford concept hints at design of next light-duty Transit van
Ford concept hints at design of next light-duty Transit van
China car times
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